About
F1T Cloud.
history
- company history
The Story of F1TCloud
F1TCloud was created out of a passion to build the ultimate fitness management system right here in the MENA region. Our founders, Abdullah Freihat and Inaze Fatima Sarang, come from deep within the fitness world and wanted to craft something truly special.
about us
- about us
Begin with the end in mind.
Inspired by Stephen Covey’s timeless principle, this is the heartbeat of F1tCloud. We were built with the future in mind — so that even when cars are flying and holidays on Mars are part of everyday life, the F1tCloud brand aspires to remain relevant, adaptable, and ahead of the curve.
Our mission is simple yet bold: to provide intuitive (easy to use), secure platforms that create connections (with your members) , solve (your) problems, foster collaboration (with your partners), and empower fitness businesses to scale and thrive. We make fitness industry operations easier for the people in the industry — by the people of the industry.
Our mission
Deliver secure, customer-centric business solution tailored for the fitness industry starting in MENA expanding to the world. “We are the glue between the pieces”
Our Vision
To be the best at integrating human touch with technology in the fitness industry “We hold it together, hand in hand”
Our Values
our story
Our Story
The F1tCloud journey began with a clear purpose: to build systems for operators, by operators. We’ve walked in your shoes, spoken your language, and felt your pain — which is why our software solutions are grounded in real industry experience.
Our philosophy follows a three-stage model:
1
Foundation
Build a strong base of essential fitness operations and modules with an open API that integrates seamlessly with other systems.
2
Innovation
Create smart automation, workflows, and AI capabilities that elevate and accelerate operations, guided by the data maturity model.
3
Advancement
Enable sustainable technological growth for longterm industry relevance and continuous improvement.